Custom tool development, CRM engineering, AI-powered workflow automation, and API integrations for B2B SaaS. We write the code, build the data pipelines, and deploy the infrastructure that makes your revenue engine run autonomously.
Most agencies hand you a HubSpot login. We build custom integrations, AI-powered enrichment pipelines, automated lead scoring models, and multi-touch attribution systems that run in production - not in a slide deck.
Clean CRM setup from scratch or migration between platforms. Custom objects, properties, pipelines, and permission sets built for how your SaaS actually sells, not a generic template.
Behavioral and firmographic scoring models that separate signal from noise. Lifecycle stages mapped to your actual funnel, not HubSpot's defaults. Sales only sees leads worth their time.
Automated routing, SLA notifications, and handoff workflows that get the right lead to the right rep with full context. No more leads rotting in a queue or getting assigned to the wrong team.
Multi-touch attribution that connects first ad click to closed-won deal. Custom dashboards in HubSpot, Salesforce, or Looker Studio that your CMO and CFO both actually use.
Lifecycle-triggered nurture sequences, onboarding flows, re-engagement campaigns, and event-based automations. Built in HubSpot or your marketing automation platform of choice.
Deduplication, field standardization, and enrichment workflows that keep your CRM clean automatically. We integrate tools like Clearbit, ZoomInfo, and Apollo to fill gaps without manual data entry.
Infrastructure is invisible when it works. Here is what ships when you have engineers building your growth stack.
Inherited a HubSpot instance with 40K+ duplicate contacts, broken lifecycle stages, and zero attribution. Rebuilt from the ground up: deduplication, property standardization, lead scoring, and multi-touch attribution dashboards.
Set up HubSpot from scratch for a Series A AI company entering the US market. Built lead scoring, lifecycle stages, automated nurture sequences, and marketing-to-sales handoff workflows. Connected paid, organic, and outbound into a single attribution model.
Built a 10-touchpoint post-signup nurture sequence in Brevo for a product-led SaaS. Mapped the full user lifecycle from free trial to paid conversion, with behavioral triggers and automated re-engagement campaigns tied to product usage data.
Every engagement follows a structured engineering process. We scope the system, design the architecture, build in sprints, and deploy to production with monitoring.
We map your current stack: CRM, marketing automation, sales tools, data flows. We find broken integrations, missing attribution, duplicate records, and lifecycle gaps. You get a prioritized findings report within one week.
We design your revenue operations architecture: object model, properties, pipelines, lifecycle stages, lead scoring criteria, and integration map. Then we build it in your CRM, not a slide deck.
We wire the automations: lead routing, SLA alerts, nurture triggers, deal stage updates, and task creation. Then we build the attribution model and dashboards that connect every marketing touchpoint to revenue.
We monitor, tune, and document everything. Lead scoring weights get adjusted based on real conversion data. Automations get refined. Your team gets trained. You own the system. We stay on to optimize or hand it off clean.
