Case Study -- Matterway
How a €1,600 Ad Spend Turned Into 9 Executive Meetings at India's Biggest BPO Summit
"A lot of people saw our LinkedIn ads and said 'oh yeah I remember seeing your LinkedIn ad. I wanted to meet you here.' It's the first time I've experienced something like this with marketing support, and wow, it's a different life."
-- Philipp Draheim, BPO GTM Manager
The Challenge
Matterway -- an intelligent assistant platform that cuts BPO handling times by 76% -- was heading to the 13th BPO Innovation Summit in Mumbai. They'd attended events before but never ran a coordinated campaign around one. Previous events yielded a handful of business cards and no pipeline.
What We Did
- Pre-Event Awareness (3 weeks) -- LinkedIn + Meta campaigns targeting BPO decision-makers in Mumbai, Bangalore, and surrounds. 1,097,050 impressions, 4,000+ clicks
- A/B Tested 47 Ad Combinations -- Performance improved 75% from first to final iteration
- VIP Outreach -- Exclusive dinner invitations to key accounts
- Conversion Ads (Final 2 weeks) -- €1,600 spend → 200K+ impressions → 79 qualified leads
- "Squeeze the Lemon" Theme -- Lemon stress balls, fresh lemonade, lemon-themed banners and video at the booth
The Results
1M+ impressions79 leads9 meetings€20 CPL
| Metric | Before | After |
| Pre-Event Recognition | Unknown | Attendees quoting LinkedIn ads back |
| Event Conversations | Handful of cards | 80% of all attendees |
| Qualified Leads | -- | 79 |
| Meeting Requests | 0 | 9 executive meetings |
| Cost Per Lead | -- | €20.25 |
"We spoke to 80% of the event attendees. It felt like we were the main attraction. We really blew it out of the water."
-- Soeren Munke, Chief of Staff
"The squeezing the lemon theme really struck gold."
-- Anthony Hsiao, CEO