Pre-event targeting systems, real-time lead capture infrastructure, and automated post-event nurture pipelines for B2B SaaS. We build the end-to-end event engine - from ABM audience assembly to CRM-attributed pipeline - so every event feeds the next.
Most SaaS companies treat events as one-off campaigns with manual follow-up. We build automated event systems - pre-event ABM targeting, real-time lead scoring during the event, and trigger-based nurture sequences that fire within hours, not days.
End-to-end webinar programs that generate qualified leads and position your brand as the category authority. We handle topic selection, speaker prep, promotion, production, and post-event content repurposing.
Turn conference spend into measurable pipeline. We build the pre-event ABM campaigns, booth strategy, meeting schedules, and post-event follow-up sequences that make every dollar count.
Small-format, high-conversion events for your top-tier accounts. Executive dinners, roundtables, and invite-only sessions that put your team in the room with the decision-makers who matter most.
Multi-session virtual events that build brand authority and generate hundreds of qualified leads in a single week. We design the format, recruit speakers, manage production, and build the follow-up machine.
The event is not the finish line. We build the nurture sequences that convert registrants before the event and follow up with attendees after. Most pipeline from events is created in the 30 days following, not during.
If you cannot connect your event to pipeline, you cannot justify the next one. We build attribution models that track every registrant from first touch to closed deal so you can prove ROI and double down on what works.
Not badge scans. Not registration vanity metrics. Every event is instrumented with full attribution from first touch to closed deal.
Designed and executed a quarterly webinar series targeting VP-level buyers. Built the full stack: topic strategy aligned to product launches, co-marketing with integration partners, multi-channel promotion, and automated post-event nurture.
Launched a series of executive dinners and roundtables in three target markets. Curated invite lists from Tier 1 accounts, built pre-event ABM sequences, and ran personalized follow-up campaigns that converted attendees into late-stage pipeline within 45 days.
Took over conference marketing for a SaaS company spending $80K per event with no attribution. Built pre-event ABM campaigns targeting confirmed attendees, redesigned booth strategy, and created post-event sequences that turned badge scans into booked meetings.
Every event runs through the same engineered pipeline. Audience targeting, programmatic promotion, instrumented execution, and automated follow-up sequences that trigger based on engagement data.
Define the event goal, format, audience, and success metrics. Select the topic and speakers. Build the project timeline, assign roles, and set up the tech stack. For webinars, this takes 3-5 days. For in-person events, 4-6 weeks.
Build the registration page, write the email promotion sequence, launch LinkedIn and paid campaigns, activate partner co-promotion, and run pre-event nurture to maximize attendance rate.
Run the event with professional production. Manage speaker coordination, audience engagement, live Q&A, and real-time social coverage. Capture content for repurposing: clips, quotes, slides, blog recaps, and on-demand recordings.
Launch segmented post-event sequences within 24 hours. Score and route leads to sales. Repurpose event content across channels for weeks of additional reach. Build the attribution report that connects every attendee to pipeline created and revenue influenced.
